We are proud to announce that Nestal, in partnership with Headline, led a R$ 13 million investment in Aliado, a Brazilian startup that is transforming the physical retail sales experience with Artificial Intelligence.

Aliado has developed an innovative solution that combines lapel microphones and AI algorithms to analyze interactions between salespeople and customers in real time. This technology, called Conversion Intelligence, goes beyond traditional metrics: it identifies moments when a sale may be lost and provides immediate feedback that helps teams recover opportunities that were previously invisible. 

In one of the most persistent challenges in physical retail—understanding why customers don’t convert—Aliado offers actionable answers, transforming customer service data into strategic insights and practical training. As a result, retailers not only gain more sales, but also unprecedented visibility into what happens at the most human point of contact during the shopping journey. 

This investment reinforces our belief in technology with practical application and real impact on the market. Nestal is committed to supporting solutions that solve concrete business pain points (especially when they combine AI, performance, and insights for scalable growth).